Law Firm Marketing

Search engine optimization for law firms can give your business the chance to own a large piece of internet real estate.  What does that mean? It means that showing up in search results for your target keywords is the best way to attract more attention to your law firm and attorney services. Gaining trust from your visitors is an important part of selling your brand.

Law Firm SEO 101

law firm seo 101First of all, let’s get this out of the way. If you have no idea what search engine optimization means, you are likely not ready to begin any type of optimization to your website.

Just as I would not go into a courtroom and defend a client (as I am not an attorney) without the education and knowledge to have any chance of winning a case.

An internet marketing professional has gained experience through trial and error. There is no college course on SEO. And even if there were, things change so rapidly, the course would be out-of-date before the end of the first semester.

Attorney Marketing with a focus on the search engines requires the ability to know what keywords your potential clients are searching for – and it is not always what you may think.

If you were to interview 100 criminal attorneys, my bet would be that at least 75% would choose “criminal defense attorney + city” for their main keyword.  Now, the search volume differs from city to city for obvious reasons.  The city of New York is going to have more searches than the city of Sherrill (I know, have you ever even heard of it?).

You are talking about a city with a population of over 8 million vs. 3,000 in Sherrill. That being said, attorney services are needed in every city across the United States, it’s just a matter of what keywords are going to get you the most traffic.

Step 1 Of Proper Website SEO

On-page optimization is the process of analyzing your on-page content, including title and description to make sure the search engines know what your site is all about.  Not having these factors in place can make for a really long road to gaining traction in the organic search results.

poor grammar exampleThe content on your page must be grammatically correct, informative, and explain your law firm, including what type of services you provide.  For example, if you were McDonald’s, you may be losing a ton of business! ———–>>>>>>>

Proper keyword density is also a factor, so it is important that this be thought out prior to performing any off-page seo.

In conclusion, marketing your law firm online takes dedication, knowledge, and quite a bit of time.

There are many internet marketing companies that are experts in attorney seo practices, and I would recommend giving this deep thought if growing your business is on your list of priorities.

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